About

Design is not an ornament, but a force for change. My work begins with a precise reading of the challenge, translating strategy into form and pushing beyond the expected. Each project is an opportunity to create clarity, emotion, and impact.

I move fluidly between roles, embedded within teams, working independently, or curating a collective of artists and experts from my network. This versatility allows me to approach every commission with depth and vision, ensuring outcomes that surpass the status quo and endure over time.

Skills

Brand Strategy — Brand Identity — Web/App Design — Art Direction — Graphic Design — UX Design — Digital Marketing — Design Sprints — Prototyping — Experience Design — Product Design — Interior Design

Clients

Hugo Boss, Bagatelle, Tommy Hilfiger, Cargill, Unilever, Vattenfall, Nike, Triodos Bank, GoodZero, Aegon, Mandemakers, Volkswagen, Amnesty International, PWC, UCLL, Ahrend, PVH, Centraal Beheer, Post NL, Pon, Rabobank, Base,…