FAQ

Studio Moonshine is a product design and branding studio based in Antwerp. We help brands grow through strong visual identities, smart (digital) solutions, UX design, art direction, and impactful campaigns.

Studio Moonshine was founded by Chiel Van Hoeij. He works as a freelance designer and art director, collaborating with a network of talented designers and artists.

We collaborate with a wide range of industries: consumer goods, retail, technology, non-profit, fashion, food & beverage, and more. Our focus is on brands that want to strengthen their visual identity, digital products, or campaigns.

Branding includes everything from brand strategy and visual identity to logos and positioning. We ensure your brand is clear, credible, and distinctive, with values and style that resonate with your audience.

UX Design at Studio Moonshine includes user research, aligning user needs with business goals, wireframes, prototypes, iterations, and usability testing. Our goal is to create intuitive and effective digital experiences.

Art Direction means setting visual style guidelines such as moodboards, style frames, photoshoots/video, campaign visual systems, and guidelines to ensure consistency across all touchpoints.

Graphic Design covers everything related to visual communication: print, digital media, illustrations, typography, and layout. It supports branding, campaigns, packaging, and other marketing materials.

Yes. Packaging design is one of our specialties — creating packaging that is functional, visually appealing, and aligned with the brand identity so the product stands out and connects with the customer.

Product Design goes beyond appearance: we combine user research, strategy, concept development, prototyping, and testing. The goal is to create a product that is functional, user-friendly, and market-ready.

Rapid prototyping means building quick, minimal viable prototypes — digital or physical — to test and validate ideas. It helps detect issues early, reduce costs, and gain better insights into what works for users.

Workshops can be used for strategic thinking, idea generation, aligning stakeholders, gathering user insights, or shaping creative concepts. They can be part of branding, design sprints, or product development.

It depends on scope and complexity. Smaller branding or identity projects take less time, while product design with prototyping and testing takes longer. We always start with a discovery phase to define expectations. (

Costs vary depending on services, scope, complexity, and deliverables. We create tailor-made quotes, whether you need branding only or a complete package including product design, UX, art direction, and more.

Our process usually starts with discovery & research → strategy & alignment → concept development → prototyping & testing → refinements → delivery & support. We ensure clear communication and regular feedback moments.

Yes. UX and UI design are part of our services, covering digital product experiences such as websites and apps. We design interactions, user flows, and visual components for digital platforms.

Through visual style guides, art direction systems, campaign guidelines, and regular quality checks of outputs such as photography, video, print, and digital. This ensures a recognizable brand identity everywhere.

We use user research, personas, user journeys, usability testing, feedback rounds, and prototyping to make sure products and services are tailored to real needs and situations.

Yes. With experience across industries and international clients, Studio Moonshine is well-suited for global projects. Digital deliverables make remote collaboration easy and effective.