futureself is a holistic health app designed to help people improve their wellbeing through inspiration that leads to real-life action.

I shaped the product end-to-end:

clarifying the business goals, developing use cases, building the value proposition, and turning it into clear wireframes. From there, I crafted the art direction and UI to create a supportive, trustworthy experience—where expert-created content helps users build healthier habits step by step.