We are getting used to moving between physical and virtual worlds. Switching meeting rooms for Zoom calls, Dollars for cryptos and football for e-sports. How will this influence how we express ourselves?

One global fashion brand found a solution in this Digital Twins space, based on a validated customer problem and/or need by creating a webshop for fashion that you can own and use across the metaverse.

I crafted a compelling visual identity and developed an MVP e-commerce website complemented by strategic social media ads. Discover how Tommy Hilfiger embraced the Digital Twins space, addressing validated customer needs through a pioneering webshop concept usable across the metaverse.