Useeble develops smart, color-changing ink for the pharmaceutical, medical, and food industries—where packaging is often exposed to fluctuating temperatures during transport and storage. These shifts can quietly compromise product quality long before anyone notices.

By changing color when temperatures move outside the safe range, Useeble ink gives recipients an immediate, visual signal of whether a package has been handled correctly—helping to build trust, reduce waste, and protect end-users.

For this promising innovation, Studio Moonshine created a distinctive brand foundation. We designed the logo, defined the art direction, and developed a complete visual identity that communicates clarity, reliability, and scientific credibility—bringing a strong, modern presence to a product that makes invisible risks instantly visible.