
Building a Visual Language for Sponsorship Strategy
Frontrunners brings together marketing and commercial expertise to guide brands and rights holders through the world of partnerships in sports, music, arts & culture, and charities. To reflect this ambitious and forward-thinking collective, I developed a bold and versatile brand identity. The new logo captures momentum and collaboration, while a refined color palette and typographic system establish a confident yet approachable tone.
A tailored set of graphic icons provides clarity across categories, ensuring that complex services are communicated with ease. Together, these elements form a coherent visual language—one that positions Frontrunners as a trusted partner at the intersection of creativity, strategy, and impact.